The Real Thing

Truth and Power at the Coca-Cola Company

By Constance L. Hays

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A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.

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ConditionNewFormatBookLanguageenPages432ISBN9780812973648

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Title: The Real Thing
Author: Constance L. Hays
Publisher: Random House Trade Paperbacks
Published: April 12, 2005
Category: Business & Entrepreneurship
Language: en
Pages: 432
SKU: BF-THEREALT-NEW-7914

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